Paid Surveys for Your Brand’s Positioning
Market positioning refers to how your niche or target market differentiates your brand from your competitors. Your positioning could rely on a unique product attribute or an emotional benefit or reward that they cannot get from other brands in your category.
Using paid surveys
Armed with the right questions, paid surveys can help you determine how to best position your brand. There are 3 main factors to consider:
* Your product/service
Paid surveys can help you know your product and your competition inside-out. Based on the responses, come up with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to figure out which aspect of your product you should highlight.
* Your niche
From your SWOT analysis, you can also figure out which segment has a vast blue ocean for your brand—which needs aren’t being addressed by your competition?
* What your niche is prepared to believe
Go back to the paid survey and focus on the respondents that make up your blue ocean. From there, you can get a lot of consumer insights that will tell you their motivations and what you can make them believe through your product. This will also help you foster a good relationship with your niche.
Stay aligned
After you have determined your brand position, you can conduct another round of paid surveys. This time, focus your questions on helping you come up with a good communication strategy and a good media plan to effectively position your brand.
It is recommended that you periodically conduct paid surveys to ensure that your positioning is still relevant to your chosen niche and that the communication materials you use are aligned to the message that you want your market to absorb.
Also make sure to allot some questions in every survey to keep you updated on how you are doing against your competition.
March 1st, 2009 at 1:54 am
Thanks for article..!! Its very useful