Guerrilla marketing is a form of below-the-line (BTL) execution. This strategy combines direct marketing with activation. Successful guerrilla marketing relies on a highly targeted audience. Public notice for PR and free media mileage is also a top consideration.

Paid surveys can help you determine which market segment to focus on. However, there are 3 other things that you should consider to make your guerrilla marketing campaign successful.

1. Location

Craft your paid survey questions to include information on where your niche market usually hang out, or which places they think are relevant to your brand.

Some responses could be their homes or other private areas. Look out for places that attract your niche and other people who might be interested in your brand. These are the locations you want to consider when it’s time to roll out your guerrilla marketing campaign.

2. Timing

Location and timing work hand in hand. Use paid surveys to determine when your niche convenes in your chosen public locations. After all, guerrilla marketing is also after the public’s attention.

Your execution is also heavily dependent on timing. If your niche prefers to convene in the location during the evenings, then you might want to make your executions glow in the dark or in neon colors. If it’s better to roll out during the day, then you might want to consider shiny materials like foil for your executions.

3. Form of execution

Executions can range from simple danglers that you tie to cars’ side mirrors to big productions like filling up an entire wall with Post-its that contain your marketing message. The level of creativity depends entirely on the personality of your target market. The most important thing is to be witty (in a way your market can relate to), be relevant, and be memorable.

This entry was posted on Sunday, March 15th, 2009 at 9:24 pm and is filed under Paid Surveys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.