Guerrilla marketing is a form of below-the-line (BTL) execution. This strategy combines direct marketing with activation. Successful guerrilla marketing relies on a highly targeted audience. Public notice for PR and free media mileage is also a top consideration.

Paid surveys can help you determine which market segment to focus on. However, there are 3 other things that you should consider to make your guerrilla marketin Read the rest of this entry »

Guerrilla marketing is a form of below-the-line (BTL) execution. This strategy combines direct marketing with activation. Successful guerrilla marketing relies on a highly targeted audience. Public notice for PR and free media mileage is also a top consideration.

Paid surveys can help you determine which market segment to focus on. However, there are 3 other things that you should consider to make your guerrilla marketing campaign successful.

1. Location

Craft your paid survey questions to include information on where your niche market usually hang out, or which places they think are relevant to your brand.

Some responses could be their homes or other private areas. Look out for places that attract your niche and other people who might be interested in your brand. These are the locations you want to consider when it’s time to roll out your guerrilla marketing campaign. Read the rest of this entry »

The Big Idea or the Core Communication Idea is the anchor of all communication executions of a particular brand. You know that the Big Idea is good if it’s highly campaignable—meaning, if the creative team can already visualize an entire campaign with different types of executions (for both above-the-line and below-the-line) materializing from just one Big Idea.

Coming up with a Big Idea requires 3 steps: determining the main insight, determining the brand or product proposition, and finally, combining the two for the Big Idea.

Main insight + Brand proposition = Big Idea

However, the first two steps require smaller steps to accomplish. Paid surveys can help you determine what the key consumer insight is and which proposition your brand should harp on. Let’s explore further how paid surveys can help you come up with the Big Idea. Read the rest of this entry »

Direct Marketing (DM) and Customer Relationships Management (CRM) work hand in hand in keeping marketing costs down. Targeted executions constantly build relationships with your customers and, at the same time, measure the returns per DM expenditure.

Customers move up a loyalty ladder, depending on how effective your DM-CRM campaign is. Below are the 4 rungs of the loyalty ladder, from the lowest rung (least loyal) to the highest rung (most loyal). Paid surveys can help you tweak your DM-CRM materials so that you can move up from one rung to the next with the least amount of spending.

1. Prospect

People who belong to this rung have not yet purchased your brand—ever. Prospects are the people whom companies spend the most on. Generally, it costs brands more than twice the amount to attract new customers than to maintain the ones they already have. However, if you’re seeking to stretch your market, then paid surveys can already give you an idea how to do the initial communication with your desired market. Read the rest of this entry »

Market positioning refers to how your niche or target market differentiates your brand from your competitors. Your positioning could rely on a unique product attribute or an emotional benefit or reward that they cannot get from other brands in your category.

Using paid surveys

Armed with the right questions, paid surveys can help you determine how to best position your brand. There are 3 main factors to consider:

* Your product/service

Paid surveys can help you know your product and your competition inside-out. Based on the responses, come up with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to figure out which aspect of your product you should highlight. Read the rest of this entry »

Having determined you niche and having tailored your marketing mix for them definitely increases your bottom line. It doesn’t mean however that you can stop looking around to see how else your brand can profit.

If you give some of your time to do regular market research, you might widen your Blue Ocean and create more opportunities for your brand. Most likely, there are segments within or close to your niche whose needs aren’t being addressed by anyone, including your competitor.

Paid surveys can help you do your research. You can come up with different sets of questions and have different aggregates respond. This way, you can get what you need from the right respondents. Below are the 3 aggregates with their differences and how paid surveys can help you find opportunity in each of them. Read the rest of this entry »

Marketing researches come in different forms with different goals. Usually, researchers begin with the UAI (Usage, Attitude, and Image) study. The UAI gives researchers a good combination of consumer insight and information on brand performance.

Traditionally, companies seek the help of research firms to come up with a UAI questionnaire that chosen respondents can answer. With online paid survey companies, you can achieve the same result at a fraction of the cost.

Below are more detailed explanations of how you can maximize the benefits from your paid survey, to get the information you want from the target market that matters to you. Let’s pretend that your product is shampoo. Read the rest of this entry »

Paid surveys are a great marketing research tool. Asking the right questions and being interested in the right details can make paid surveys a rich source of primary consumer information. It is important to note that it is not enough to limit your surveys to respondents who correspond to your target market’s profile. It is also important to stock up on information about the competitive and emerging market, so that you are made aware when good opportunities make themselves available.

Market stretching

At this point, you could already be comfortable with your target market of choice. However, it doesn’t mean that you’re making the most out of your entire product line. No matter how good business is, there is always room for great improvement if your entire company survives on the success of one brand. Read the rest of this entry »

The value of paid surveys to marketing strategies

Paid surveys are good for market research. Getting the services of a reputable paid survey outfit guarantees genuine responses from the segment or target market of your choice. You can come up with different surveys for different segments to get only the most relevant information. With paid surveys, you no longer have to worry about the manpower you need to distribute, collect, and tally the surveys.

Pairing the correct set of questions with the correct type of respondents, you give your company the rare opportunity to get inside the consumers’ minds. Think what they think and feel what they feel about you and your competitors. Read the rest of this entry »

Your business could either be doing bad, or just ok. But if you can find a way to turn your business into a market leader, you can reap the rewards of skyrocketing profits. Change what you’re doing to see a change in your business’ performance. Now is a good time to see past traditional marketing and advertising.

Loyal customers spend more

The Pareto Principle states that 80% of your profits come from 20% of your customers. This 20% make up your best customers. Your loyal customers always come back for a reason, and it makes good sense to take good care of them. These people naturally become your brand ambassadors. They tell their friends about how great you are, and all the possible reasons why they should give you a try. Read the rest of this entry »