Although high ad awareness doesn’t always relate to high sales, it is still important to do your communication executions right—to make sure that your ad spend doesn’t benefit your competition and that your brand becomes top of mind.

Paid surveys help you come up with a relevant product. Paid surveys also give you better knowledge about your niche and valuable information about your competition. The benefits of paid surveys don’t stop there. Good paid surveys like Cash Surveys Only can also make sure that your advertising idea will give you ROI—even before the material begins production. Below are 3 important things to keep in mind when you craft your paid surveys for ad awareness. (more…)

Guerrilla marketing is a form of below-the-line (BTL) execution. This strategy combines direct marketing with activation. Successful guerrilla marketing relies on a highly targeted audience. Public notice for PR and free media mileage is also a top consideration.

Paid surveys can help you determine which market segment to focus on. However, there are 3 other things that you should consider to make your guerrilla marketin (more…)

Guerrilla marketing is a form of below-the-line (BTL) execution. This strategy combines direct marketing with activation. Successful guerrilla marketing relies on a highly targeted audience. Public notice for PR and free media mileage is also a top consideration.

Paid surveys can help you determine which market segment to focus on. However, there are 3 other things that you should consider to make your guerrilla marketing campaign successful.

1. Location

Craft your paid survey questions to include information on where your niche market usually hang out, or which places they think are relevant to your brand.

Some responses could be their homes or other private areas. Look out for places that attract your niche and other people who might be interested in your brand. These are the locations you want to consider when it’s time to roll out your guerrilla marketing campaign. (more…)

The Big Idea or the Core Communication Idea is the anchor of all communication executions of a particular brand. You know that the Big Idea is good if it’s highly campaignable—meaning, if the creative team can already visualize an entire campaign with different types of executions (for both above-the-line and below-the-line) materializing from just one Big Idea.

Coming up with a Big Idea requires 3 steps: determining the main insight, determining the brand or product proposition, and finally, combining the two for the Big Idea.

Main insight + Brand proposition = Big Idea

However, the first two steps require smaller steps to accomplish. Paid surveys can help you determine what the key consumer insight is and which proposition your brand should harp on. Let’s explore further how paid surveys can help you come up with the Big Idea. (more…)