You already decided to explore paid surveys to find out what people think about your brand. The goal is to get to know your consumers better, and understand how they connect with your brand and others that belong to your category. In fact, you might also want to see how they respond to efforts made by brands outside your category.

The greater challenge is to be able to swallow your pride and take what your market has to say about your brand, good or otherwise. Treat every customer like a girlfriend/fiancé/wife. Listening goes a long way. Here are the top 3 inputs you should look out for and take note of when reviewing paid survey responses. (more…)

The most successful companies share 2 secrets: They communicate well with their frontline employees and they listen well to their customers. Marketing myopia is a corporate disease that plagues even the biggest companies. Brand managers and company executives think that their product is the best thing since sliced bread, and that they don’t need to spend on communications or research because people will buy them anyway.

Actually, companies don’t need to spend a lot in one go if they just make it a point to regularly check on their consumers. This allows brand managers to maintain the brand every day instead of coming up with an action plan when a problem surfaces. (more…)

Answering paid surveys takes you to another zone

Pro and leisure runners experience “runner’s high,” when after feeling tired of running, the body shifts to producing plenty of endorphins—also known as happy hormones. In this state, runners feel a sense of elation and they feel good over all.

Answering a number of paid surveys in one sitting can emulate the feeling one gets from experiencing runner’s high. Although answering simple surveys requires little effort from you, answering them in bulk—one after another—naturally shifts your brain to focus-mode. Despite the focus, little or no stress at all is physically put upon you because honest answers (which all paid surveys, like Cash Surveys Only, expect from you) always come naturally. The feeling is almost like watching light cartoons, only this time, you’re typing a little. (more…)