The tough economy worldwide requires you to be creative with income-yielding opportunities. Although it is important that you continue to perform and excel on your job, it won’t hurt to have something on the side. Doing something part-time would be a lot easier if you can do it from your home.

Paid surveys offer just that—additional income from the comfort of your home. You get to spend time with your family and get some extra work done. Legitimate paid survey companies like Cash Surveys Only screen clients and survey respondents to make sure that both are given fair returns. The work that paid surveys require from you is far more relaxing than what the office demands.

Here are tips on how you can maximize earnings from paid surveys, to help you get that fabulous family vacation.

1. Set a schedule and stick to it

It is a sideline and it can be done anywhere, anytime. However, little temptations can get in the way, making you miss survey opportunities. All the surveys you’ve missed could add up to a lot of money lost.

It would help if you set a definite period of time during the week to help you maximize your access to paid surveys. A good start is to dedicate an hour in the morning and an hour during the evening to answer paid surveys. This way, you can still leave your weekends free. The last thing you want is to feel that this is an additional burden.

2. Maintain good standing

Paid survey companies like Cash Surveys Only are very particular about the quality of their respondents. If you want to stay in the game, make sure that you give correct information about yourself—especially your age, gender, and the area/region you live in.

Of course, the opinions you share through the surveys should be truly your own. Being honest will get you a long way in paid surveys.

Although high ad awareness doesn’t always relate to high sales, it is still important to do your communication executions right—to make sure that your ad spend doesn’t benefit your competition and that your brand becomes top of mind.

Paid surveys help you come up with a relevant product. Paid surveys also give you better knowledge about your niche and valuable information about your competition. The benefits of paid surveys don’t stop there. Good paid surveys like Cash Surveys Only can also make sure that your advertising idea will give you ROI—even before the material begins production. Below are 3 important things to keep in mind when you craft your paid surveys for ad awareness. (more…)

Guerrilla marketing is a form of below-the-line (BTL) execution. This strategy combines direct marketing with activation. Successful guerrilla marketing relies on a highly targeted audience. Public notice for PR and free media mileage is also a top consideration.

Paid surveys can help you determine which market segment to focus on. However, there are 3 other things that you should consider to make your guerrilla marketin (more…)

Guerrilla marketing is a form of below-the-line (BTL) execution. This strategy combines direct marketing with activation. Successful guerrilla marketing relies on a highly targeted audience. Public notice for PR and free media mileage is also a top consideration.

Paid surveys can help you determine which market segment to focus on. However, there are 3 other things that you should consider to make your guerrilla marketing campaign successful.

1. Location

Craft your paid survey questions to include information on where your niche market usually hang out, or which places they think are relevant to your brand.

Some responses could be their homes or other private areas. Look out for places that attract your niche and other people who might be interested in your brand. These are the locations you want to consider when it’s time to roll out your guerrilla marketing campaign. (more…)

The Big Idea or the Core Communication Idea is the anchor of all communication executions of a particular brand. You know that the Big Idea is good if it’s highly campaignable—meaning, if the creative team can already visualize an entire campaign with different types of executions (for both above-the-line and below-the-line) materializing from just one Big Idea.

Coming up with a Big Idea requires 3 steps: determining the main insight, determining the brand or product proposition, and finally, combining the two for the Big Idea.

Main insight + Brand proposition = Big Idea

However, the first two steps require smaller steps to accomplish. Paid surveys can help you determine what the key consumer insight is and which proposition your brand should harp on. Let’s explore further how paid surveys can help you come up with the Big Idea. (more…)

Direct Marketing (DM) and Customer Relationships Management (CRM) work hand in hand in keeping marketing costs down. Targeted executions constantly build relationships with your customers and, at the same time, measure the returns per DM expenditure.

Customers move up a loyalty ladder, depending on how effective your DM-CRM campaign is. Below are the 4 rungs of the loyalty ladder, from the lowest rung (least loyal) to the highest rung (most loyal). Paid surveys can help you tweak your DM-CRM materials so that you can move up from one rung to the next with the least amount of spending.

1. Prospect

People who belong to this rung have not yet purchased your brand—ever. Prospects are the people whom companies spend the most on. Generally, it costs brands more than twice the amount to attract new customers than to maintain the ones they already have. However, if you’re seeking to stretch your market, then paid surveys can already give you an idea how to do the initial communication with your desired market. (more…)

Market positioning refers to how your niche or target market differentiates your brand from your competitors. Your positioning could rely on a unique product attribute or an emotional benefit or reward that they cannot get from other brands in your category.

Using paid surveys

Armed with the right questions, paid surveys can help you determine how to best position your brand. There are 3 main factors to consider:

* Your product/service

Paid surveys can help you know your product and your competition inside-out. Based on the responses, come up with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to figure out which aspect of your product you should highlight. (more…)

Having determined you niche and having tailored your marketing mix for them definitely increases your bottom line. It doesn’t mean however that you can stop looking around to see how else your brand can profit.

If you give some of your time to do regular market research, you might widen your Blue Ocean and create more opportunities for your brand. Most likely, there are segments within or close to your niche whose needs aren’t being addressed by anyone, including your competitor.

Paid surveys can help you do your research. You can come up with different sets of questions and have different aggregates respond. This way, you can get what you need from the right respondents. Below are the 3 aggregates with their differences and how paid surveys can help you find opportunity in each of them. (more…)

The value of paid surveys to marketing strategies

Paid surveys are good for market research. Getting the services of a reputable paid survey outfit guarantees genuine responses from the segment or target market of your choice. You can come up with different surveys for different segments to get only the most relevant information. With paid surveys, you no longer have to worry about the manpower you need to distribute, collect, and tally the surveys.

Pairing the correct set of questions with the correct type of respondents, you give your company the rare opportunity to get inside the consumers’ minds. Think what they think and feel what they feel about you and your competitors. (more…)

You already decided to explore paid surveys to find out what people think about your brand. The goal is to get to know your consumers better, and understand how they connect with your brand and others that belong to your category. In fact, you might also want to see how they respond to efforts made by brands outside your category.

The greater challenge is to be able to swallow your pride and take what your market has to say about your brand, good or otherwise. Treat every customer like a girlfriend/fiancé/wife. Listening goes a long way. Here are the top 3 inputs you should look out for and take note of when reviewing paid survey responses. (more…)